Instagram is the fourth most popular social media site in the world, having approximately one billion active users. As of January 2022, approximately 31 percent of global Instagram audience members were between the ages of 25 and 34 years. The networking site is popular among the younger demographics with over two-thirds of the total Instagram audience being between the ages of 34 and younger.
If you’re looking on Instagram to be a part of your marketing strategy, this visual platform is a valuable marketing tool for younger consumers
We’ve put together 5 content trends to grow your Instagram account in 2022 like crazy:
Keep on dancing
TikTok made short dance clips so popular that they came to just trickle over here. Soon, other social media sites like Instagram adopted them and began flooding those trends. Then, followers began posting short dance clips on Reels, Stories, and posts.
Younger generations are increasing the viewership of Instagram. It is no surprise that this influence spreads through music and even dance. Their knack for new styles of cultural expression has already influenced youth culture. Brands who get themselves involved with dance challenges can gain more followers and high engagement rates.
Shop-a-thon is the new normal
With the trend of online shopping on the rise, it seems only natural that Instagram would get in on the action. It has become a useful platform for eCommerce. 70% of online shoppers come here to purchase, check on new products, or follow their favorite brands.
Instagram made online shopping easy for online shoppers because there is no need to go to the product website. By the same token, sharing photos and videos of products is a piece of cake for marketers making it a perfect digital marketing tool.
Content is king and so are creators
Content still remains a top priority when it comes to planning the marketing strategy for Instagram. Authenticity and filter-free content became the trend in the last few years and are expected to stay in the coming years.
Creators are as equally important as content. In 2021, Instagram housed more than 50 million content creators. Instagram broadened the influencer marketing strategy by simplifying the collaborations between the brand and the creators. In addition to this, content creators can earn more by promoting other products. This allows them to earn commission from affiliate marketing.
Instagram Reels are for Real
Reels was created in August 2020 to compete with TikTok’s short video clips. Reels, lengthened to 60 seconds, can help brands generate more engagement by boosting their exposure. You can create informational content about your business or your product.
Stickler for link stickers
On the Instagram story, tapping the link stickers will direct the users to the product website, event detail page or blog page. Link stickers are the best way to lead your followers to your landing page. Use them to give your audience an overview of your blog posts and the link to the actual blog page or send them straight to the products you are promoting.
By keeping up with the trends on Instagram, digital marketers, content creators, e-commerce and online businesses can benefit from Instagram by making creative and valuable content. This will help to set you apart from the rest and increase your following. Be sure to experiment with different techniques and features to create unique and interesting posts. As always, be sure to keep your audience in mind when creating content.
